A company regularly reviews its lineup to decide which products to keep or discontinue; this activity is best described as which concept?

A company regularly reviews its lineup to decide which products to keep or discontinue; this activity is best described as which concept?

• A. Product life cycle
• B. Prototype
• C. Product portfolio
• D. Competitive pricing

Answer: (C)

Managing the mix of products a company offers is product portfolio management. Regularly reviewing the full lineup to decide which products to keep or discontinue is about evaluating how each item fits with the overall strategy, market demand, and the resources available across all offerings, with the aim of optimizing overall value and risk for the portfolio. This goes beyond looking at a single product’s life cycle, development stage, or pricing strategy. The other concepts don’t capture the idea of managing multiple products together to shape the company’s total product set.

Managing the mix of products a company offers is product portfolio management. Regularly reviewing the full lineup to decide which products to keep or discontinue is about evaluating how each item fits with the overall strategy, market demand, and the resources available across all offerings, with the aim of optimizing overall value and risk for the portfolio. This goes beyond looking at a single product’s life cycle, development stage, or pricing strategy. The other concepts don’t capture the idea of managing multiple products together to shape the company’s total product set.