A method of informative and/or persuasive promotion that is usually paid for; the aim is to raise the level of demand for a firm's products.

A method of informative and/or persuasive promotion that is usually paid for; the aim is to raise the level of demand for a firm's products.

• A. Informative promotion
• B. Direct mail
• C. Customer loyalty schemes
• D. Advertising

Answer: (D)

Advertising is a paid, non-personal form of promotion that communicates with a broad audience through mass media or other paid channels. Its purpose is to inform about a product’s features and benefits and to persuade customers to choose that product, with the ultimate goal of lifting overall demand for the firm’s offerings. This fits the description best because it emphasizes both informing and persuading, and it is typically paid for by the company, unlike purely informational activities that might be free or targeted, or loyalty programs that focus on retaining existing customers rather than expanding demand.

Advertising is a paid, non-personal form of promotion that communicates with a broad audience through mass media or other paid channels. Its purpose is to inform about a product’s features and benefits and to persuade customers to choose that product, with the ultimate goal of lifting overall demand for the firm’s offerings. This fits the description best because it emphasizes both informing and persuading, and it is typically paid for by the company, unlike purely informational activities that might be free or targeted, or loyalty programs that focus on retaining existing customers rather than expanding demand.