Bundling pricing involves selling two or more products together at a single price lower than the sum of parts.

Bundling pricing involves selling two or more products together at a single price lower than the sum of parts.

• A. Selling items separately at a discount
• B. Bundling items together at a price higher than the sum
• C. Bundling items together at a single price lower than the sum
• D. Pricing each item equally regardless

Answer: (C)

Bundling pricing centers on selling two or more products together as a single package for one price that is lower than the total of buying them separately. This creates a sense of added value for the customer and can encourage them to purchase more items than they would individually, boosting sales and often helping move slower-moving products. The description fits because the bundle is offered at a price lower than the sum of its parts. For example, a coffee maker with filters sold as a bundle for $60 would be cheaper than buying the coffee maker and filters separately at $40 + $25 = $65, illustrating the bundle’s value. Selling items separately at a discount or pricing the bundle higher than the combined price would not align with the typical bundling approach, and pricing each item equally without a bundled package means there’s no bundle at all.

Bundling pricing centers on selling two or more products together as a single package for one price that is lower than the total of buying them separately. This creates a sense of added value for the customer and can encourage them to purchase more items than they would individually, boosting sales and often helping move slower-moving products. The description fits because the bundle is offered at a price lower than the sum of its parts.

For example, a coffee maker with filters sold as a bundle for $60 would be cheaper than buying the coffee maker and filters separately at $40 + $25 = $65, illustrating the bundle’s value.

Selling items separately at a discount or pricing the bundle higher than the combined price would not align with the typical bundling approach, and pricing each item equally without a bundled package means there’s no bundle at all.