Has one intermediary, such as retailers, agents or distributors being used to sell a manufacturer's products to consumers.

Has one intermediary, such as retailers, agents or distributors being used to sell a manufacturer's products to consumers.

• A. A one-level distribution channel
• B. Intermediaries
• C. A two-level distribution channel
• D. Speciality channels of distribution

Answer: (A)

Distribution channels describe how many middlemen stand between the producer and the buyer. A one-level distribution channel means there is a single intermediary between the manufacturer and the consumer. In practice, the product goes from the maker to one middleman—typically a retailer (or occasionally a distributor or sales agent)—and then to the consumer. This setup is different from a two-level channel, which adds another intermediary (such as a wholesaler) between the manufacturer and the retailer. Saying “intermediaries” is too broad because it doesn’t specify how many levels of middlemen are involved. Speciality channels describe a route chosen for certain types of products, not the number of intermediaries.

Distribution channels describe how many middlemen stand between the producer and the buyer. A one-level distribution channel means there is a single intermediary between the manufacturer and the consumer. In practice, the product goes from the maker to one middleman—typically a retailer (or occasionally a distributor or sales agent)—and then to the consumer. This setup is different from a two-level channel, which adds another intermediary (such as a wholesaler) between the manufacturer and the retailer. Saying “intermediaries” is too broad because it doesn’t specify how many levels of middlemen are involved. Speciality channels describe a route chosen for certain types of products, not the number of intermediaries.