Which term describes agents or other businesses that act as a middle person in the distribution channel?

Which term describes agents or other businesses that act as a middle person in the distribution channel?

• A. Channels of distribution
• B. Intermediaries
• C. Mail order
• D. Speciality channels of distribution

Answer: (B)

Intermediaries describe agents or firms that sit between producers and buyers, performing the functions that move goods through the channel. They connect supply with demand and add value by breaking bulk, storing products, financing, taking on risk, and promoting offerings, which makes distribution more efficient. This term specifically captures the role of the middle person in taking products from producers to various markets through wholesalers, distributors, retailers, or brokers. The other terms refer to the broader system (channels of distribution), a selling method (mail order), or a particular type of channel (speciality channels of distribution) rather than the middleman role.

Intermediaries describe agents or firms that sit between producers and buyers, performing the functions that move goods through the channel. They connect supply with demand and add value by breaking bulk, storing products, financing, taking on risk, and promoting offerings, which makes distribution more efficient. This term specifically captures the role of the middle person in taking products from producers to various markets through wholesalers, distributors, retailers, or brokers. The other terms refer to the broader system (channels of distribution), a selling method (mail order), or a particular type of channel (speciality channels of distribution) rather than the middleman role.