Which term refers to customers ordering products via the postal system?

Which term refers to customers ordering products via the postal system?

• A. A two-level distribution channel
• B. Retailers
• C. Speciality channels of distribution
• D. Mail order

Answer: (D)

The term mail order describes customers placing orders through the postal system, usually via catalogs or order forms, with payment by mail and goods shipped by post. This is a direct-to-consumer channel that operates without requiring a visit to a physical store, making it possible to reach customers who aren’t nearby. It differs from a two-level distribution channel, which involves intermediaries like wholesalers and retailers between the producer and the customer, and from retailing in stores. While catalog-based or direct-response approaches are related, mail order is the specific term that captures the postal-ordering method.

The term mail order describes customers placing orders through the postal system, usually via catalogs or order forms, with payment by mail and goods shipped by post. This is a direct-to-consumer channel that operates without requiring a visit to a physical store, making it possible to reach customers who aren’t nearby. It differs from a two-level distribution channel, which involves intermediaries like wholesalers and retailers between the producer and the customer, and from retailing in stores. While catalog-based or direct-response approaches are related, mail order is the specific term that captures the postal-ordering method.